Q&A with Sales & Marketing Director Mike Murphy

For the next in our series of Q&A’s with key members of the Catnic team, we chatted to Mike Murphy, our Sales and Marketing Director to talk about how he got started in the construction industry and how he thinks the Catnic business will evolve. 

Can you tell us a bit about your role at Catnic?

As Sales and Marketing Director I am responsible for the commercial performance of the business and developing our customer relationships. With about 40% of Catnic’s revenue exported outside of the UK and 37 international distributors, we have customers all over the world, so my role involves a lot of travelling.

I also work closely with the marketing team to develop campaigns that engage with and inform merchants, trade professionals and specifiers of Catnic’s full range of products and services.

Tell us a bit about your background. How did you come to this role?

I’ve been in the construction industry for the vast majority of my career. I'm a qualified plasterer by trade and then I was lucky enough to find a role as a sales representative for a builders’ merchant in my early 20s I have been involved in the supply of building products ever since. When the opportunity came to join Catnic it was an easy decision to make – it’s one of the most recognised brands in construction, it has a fantastic customer network and great culture within the business. I’ve been with Catnic for almost 12 years now

What changes have you seen in that time?

I think in the last decade we’ve seen the industry become better at fostering and embracing innovation and digitalisation, although there’s still more work to do. BIM has helped us to take big steps forward, becoming a significant part of the way the industry now operates. Overall, buildings are now designed and built with a much greater focus on efficiency and performance. We've also seen changes in the models of distribution with fixed price brands and both multi-channel and e-commerce only businesses becoming established players in the market.

What is the part you enjoy the most about working for Catnic?

The people we get to work with really is one of the best parts of the job. The team here is passionate and dedicated to striving to deliver the best service to customers and making the business a success. 

What are you most proud of?

There are many examples of where Catnic has gone that extra mile for customers, exceeding expectations and helping to make their job easier. I'm also immensely proud when I see our products used in some of the most iconic buildings – and even palaces - around the world.  

What are you looking forward to in the next year at Catnic?

Our product portfolio has been strengthened with Thermally Broken Lintels and SSR2® Standing Seam Roofing. Both of these products are aligned to specific changes in the market: the drive to take a fabric first approach to thermal efficiency and the increasing demand for alternative designs in both residential and commercial buildings. The products were received incredibly well by the market and are being utilised in projects around the UK. I’m looking forward to seeing these products continue to go from strength to strength. 

With Catnic celebrating 50 years, what do you think the next 10 years will look like for Catnic?

Clearly, the wider market and construction industry is facing unprecedented change. Our departure from the European Union and uncertain economic factors will undoubtedly play a significant role for the construction sector.

At the same time, I am sure the Farmer Review and Dame Hackitt’s report will all have long-term impact on supply chains and procurement processes. We are already witnessing the increasing use of off-site and modern methods of construction, both of which will play an important role going forward.

So, what can customers expect from us? Well, product development will continue and in areas to support construction’s changing approach to housing delivering. We will continue to invest in our experienced and knowledgeable teams – who add value and support our customers every day. Catnic has built a strong reputation over the last fifty years. With an extensive and evolving portfolio, in-house expertise, strong supply chain relationships and pride in our work, we are in the best possible position to steer the business through the next decade.