Our five brand values are our moral compass and run through everything we do. They are shared by all Tata companies throughout the world and guide the 580,000 employees across the Tata group.
Our five values are
Integrity. We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.
Excellence. We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide
Unity. We must work cohesively with our colleagues across the group and with our customers and partners, to build strong relationships based on tolerance, understanding and mutual cooperation.
Responsibility. We must be responsible and responsive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.
Pioneering. We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovativeness.